I was born on one side of the fence. Which side doesn’t matter, what matters is that there’s always a side, and each comes with its own experiences.

I grew up curious, watching the other side, noticing how life unfolded differently, yet surprisingly similar. That curiosity became the lens through which I see the world. I wondered how identities blend, how people connect, and what motivates their choices.

That curiosity led me to photography, where I could observe, capture, and understand human behavior. Over time, it led me to storytelling, problem-solving, and eventually, advertising and brand strategy, spaces where curiosity is a superpower.

Today, I help brands do what I’ve always done naturally: peek over the fence, connect with the other side, and turn understanding into strategy that resonates.